Ekalak has enjoyed his career as a films director with the praise for his ability to pull off the naturally beautiful moment to the screen. Having deep emotion towards things and people around him, He sees films such an amazing art tool that can transfer various emotion and sensation, as well as narrate stories to the audience. Been in films industry since the year of 2004 after studied film school in san francisco, ekalak has directed more than 300 commercials. Most of his works has shown the aspect of beauty. Filming numbers of female celebrities, He sees women an object of art, somehow wonderfully mysterious and interesting. With his distinguished style of capturing the most perfect moment in each shot, his works have been found subtle, real, yet full of aesthetic and meaningful. Hence, He has been chosen to work for well-known brands such as l’oréal, sunsilk, tresemmé, dove, nivea, garnier, wacoal, samsung and bioré for instance. With the love in all genres of visual art, his passion has changed through age and experience. As going into his 40s, ekalak is currently turning films making process to give him answers about life and being He has been questioned about. He is having a great time with his delightful journey.